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Writing an Engaging Job Post vs. Boring Job Description
In the realm of job hunting, one truth reigns supreme: people are naturally drawn to roles they can envision themselves thriving in. That visualization starts to happen with a compelling job post. Even sourced candidates will conduct research, often relying on job postings for insights into the team. A poorly written job post raises questions about what else the company might neglect, such as performance reviews. In essence, a job post serves as an extension of your employer brand.
On the flip side, detailed job descriptions serve an internal purpose. They outline specific skill gaps, inform interviewing teams, and shape performance reviews. But sharing a long list of technicalities won't attract candidates. Focus on a concise, engaging job post that sparks interest from the get-go.
The Basics for a Job Post:
Why: Unleash the Power of Purpose: Clearly explain the significance of the position and the impact the person in this role will have on your company. Capture the imagination of potential candidates by highlighting how their contributions will shape the organization's future and drive success.
What: Weave a Tale of Daily Triumphs: Paint a vivid picture of a typical day in the position, employing storytelling techniques to convey the exciting challenges, meaningful responsibilities, and gratifying aspects of the job. Bring the required skills to life by illustrating how they translate into everyday activities.
Who: Unmask the Ideal Candidate: Craft a compelling description of the ideal candidate by emphasizing the necessary skills, experience, and personality traits. Be careful to avoid gendered language or vague terms like "multitasker." Instead, focus on showcasing the qualities that will make someone thrive in the role and contribute to your team's success.
Wow: Shine a Spotlight on Your Company: Your job post isn't just about the position—it's also an opportunity to showcase your company's uniqueness. Highlight the benefits, company values, and mission that set you apart. Share insights into your team culture, growth opportunities, and any recent recognition or funding you've received. If your company offers perks like unlimited paid time off, provide information about average usage or where team members went on their vacations.
Take It a Step Further:
Include LinkedIn profiles: Provide links to profiles of the hiring manager, team members the role will work with, and the team itself. If your company boasts exceptional machine learning talent, showcase the team members. Discuss the management style of the team leader and the team's communication and culture.
Incorporate Employee Testimonials: Include quotes or testimonials from current employees who hold similar positions or have worked in the department. These testimonials offer valuable insights into the role, company culture, and overall employee experience, helping candidates envision themselves in the position.
Use humor: Infuse a bit of humor into the job description to make it more engaging. Keep the tone light and professional, but show your human side.
Map out Goals: Go beyond the standard job description by outlining what success looks like on day 30, day 60, day 90, and even a year into the role. Paint a roadmap for growth and development, highlighting milestones and expectations. Additionally, offer insights into the onboarding process, frequency of 1:1s, and career-focused conversations to demonstrate your commitment to nurturing talent.
Include compensation: Even if it is not legally required in your state, including the salary range is beneficial. Job seekers often prioritize compensation, and by addressing it upfront, you showcase your transparency and respect for their time. This information can act as a motivating factor and ensure you attract candidates who are aligned with your expectations.
Crafting an engaging job post takes time and effort, but the rewards are worth it. Showcase your company's unique attributes and you'll attract better talent.